eMarketer – Retailers are increasingly prioritizing their digital efforts this year, and according to 2016 research, unified commerce is one of their primary focuses. A survey from Boston Retail Partners, Manhattan Associates, Aptos, Demandware, Omnico and UTC Retail found that 85% of retailers in North America said that unified commerce was a leading priority for 2016. This is not surprising since using a variety of different channels throughout a customer’s shopping experience is important for retailers as they try to reach consumers, no matter where they are or what device they’re using.
Unified commerce, however, was not the only leading priority for 2015, according to retailers. In fact, more than two-thirds of respondents said that customer experience and engagement was a focus and 38% of retailers said that payment and data security was a leading priority.
Read full article: What Retailers Are Focusing On in 2016