According to a new special report by Boston Retail Partners (BRP), in the next 3 years, 250 percent more retailers are transitioning to a single order management solution (OMS) to support a unified commerce experience across all channels. The BRP SPECIAL REPORT: Order Management is the New POS, explains how many retailers are planning to adopt a single order management system and the numerous benefits it presents to improve operations and enhance the customer experience.
Retailers are shifting their focus from channel integration to a holistic customer experience. This “unified commerce” initiative is the evolution of both multi-channel and omni-channel retailing to provide a seamless shopping experience whether in the store, on the Web or anywhere customers choose to shop on their mobile devices.
Integral to unified commerce is a unified commerce platform – a single centralized commerce platform for all channels – combining traditional point of sale, mobile, Web, clienteling, order management and fulfillment into a consolidated, “real-time” platform.
BRP surveyed the top North American retailers to better understand how and why 250 percent more retailers are evolving to a single order management system to support all channels in the next 3 years. This special report digs deeper into findings from the BRP 2015 POS/Customer Engagement Benchmarking Survey to explore how the current state of order management systems, with expanded capabilities, is presenting new opportunities for retailers to simplify operations and deliver a seamless customer experience for consumers wherever and whenever they want to shop.
To download the report here: BRP SPECIAL REPORT: Order Management is the New POS
I think you will find this report interesting.
You may also like to watch this Video Blog: Order Management it the New POS.
As always, I encourage your opinions and comments on this report. Please share your comments below.