Windstream banks on its consulting firm to better serve retail sector

FierceTelecom – Windstream and its retail consulting firm, BRP, are helping retailers make the transition to the cloud.

Windstream may not be among the biggest service providers in the U.S., but it does have a retail consulting firm that’s a key differentiator. Windstream acquired retail management consulting firm BRP when it bought Earthlink for $1.1 billion early last year. BRP largely helped out retail stores on the application level, but now it’s taking a network approach as retailers move more of their applications and service to the cloud.

“One of the areas that we’ve been really involved in a lot is assessing their networks and as part of that, we look at their communications and voice services,” said David Naumann, vice president at BRP, in an interview with FierceTelecom. “One of the big areas where we’re finding the biggest cost savings is replacing the POTS (plain old telephone service) lines with voice over IP and a lot of that savings can help fund other network investments that they’re making.

In addition to VoIP, some of the other things that we see driving the need for greater bandwidth in stores is greater demands on their WiFi from a consumer perspective and from connecting to the cloud. We often see an increased need and demand for greater bandwidth.”

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