Mobile Commerce Daily – Wyndham Hotels is celebrating the revamping of its mobile loyalty program by offering members a flat redemption rate for free hotel stays alongside an updated version of its mobile application, suggesting that hotel brands must offer more readily accessible rewards to drive commerce.
The reimagined loyalty platform, which is set to launch on May 11, aims to implement a generous points earning structure and eliminate confusing rewards categories for consumers. Now, members of Wyndham Rewards will be able to enjoy no blackout dates on their earned room stays, a feature that is likely to offer the brand a step up in the competitive hotel mobile loyalty sector.
This article includes several quotes from Ken Morris, principal at Boston Retail Partners.
Read full article: Wyndham’s flat night redemption rates could change mobile rewards platforms